Category: Identity

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18 Awesome Logos Using the Color Orange

Orange is by far my favorite color, but sadly I can’t use it on every project that’s placed in front of me. So instead of trying to work the color orange into my own logo design work, I’ve collected 18 logos using the color orange from across the web for your viewing pleasure. [...]

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7 Newspapers With Online Twitter Presence

It’s no hidden fact that paper newspapers are declining exponentially. The people who read them are now looking for their news sources online and the most innovative of news sources have taken their speaking platform to the digital. Here is a list of 7 influential newspapers with Twitter visibility. Take a look, [...]

New Payless Logo & Branding Critique

There’s nothing wrong with upscaling your brand. If you have a product that does better in a more affluent demographic, perhaps upscaling your brand is what you need to do to get the sales you need. The problem comes when brands try to upscale products that are typically sold to a less affluent demographic.

Top 3 Worst Corporate Branding Logo Redesigns of Q1 2009

Today we’re taking an in depth look at three companies famous across America for providing food and drink to the American people for generations.  Each brand is one that most of us have grown up with and though we are used to seeing slight variations in logos over time, there is nothing more upsetting than [...]

Design Research Tip #2 – When to tell your client they’re wrong.

Just because your client is paying your bills doesn’t mean you have to be their slave. You’re not just a designer because you’re good at doing what you’re told. Sometimes you have to stand up and tell your client that they’re wrong.

Corporate Logo Design – Why do “the best” logo design companies have bad logos?

As a corporate branding designer I’ve noticed that I run up into a lot of competition for major key words such as:  logo design, company logo design, & professional logo design.  Since these keywords are dominated by a select group of design studios and corporate branding experts I assumed that their work would be exceptionally [...]

8 Real Designers and Why not Knowing them is a Crime.

John Maeda: Digital Media Design

Why  they are important:  Possibly one the the most influential designers of the century, Maeda’s personal and public works offer insight into not only what design is but what it should aspire to be.   
Biography: John Maeda is a world-renowned graphic designer, visual artist, and computer scientist at the MIT Media Lab, and is [...]

Design News from the Community

  • On the Wii and ControlsSeptember 16, 2009

    The following is a comment I posted over on the latest GameCritic’s podcast. It may seem a little rantish, but that’s why I’m going to expand on it at the end.

  • Disney to buy Marvel for $4 billionSeptember 16, 2009

    Disney to buy Marvel for $4 billion – An interesting bit of comic book news for concept artists that have been finding it easy to get their work into Marvel’s industry.

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